The Conscious Edge Podcast: A Cautionary Tale About Bookkeeping and Finances in Your Business

January 21, 2025

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Lessons Learned: Why Financial Clarity is Key for Every Entrepreneur

I want to share a story that taught me a lot about resilience, financial clarity, and trusting my instincts in business.

It all started when I realized my bookkeeping service wasn’t delivering the quality I needed. I’d been relying on a tech-based accounting firm for years, but over time, things started to fall apart. Transactions were miscategorized, reconciliations were incomplete, and it felt like I was talking to a computer instead of a person.

This wasn’t just about bookkeeping. It was about how deeply our financial systems reflect our mindset and approach to business. For me, this experience highlighted the importance of being proactive instead of reactive.

When the bookkeeping company announced it was closing, I wasn’t panicking like I would have been years ago. I had already planned to switch services, and though I was frustrated, I saw this as an opportunity to grow.

I realized that many of us start businesses because of our passions, but few of us are taught how to act like a CEO or CFO. We’re experts in our craft, but financial clarity? That’s a different skill altogether.

This experience reminded me of a pivotal shift in my journey. I used to focus solely on compliance, filing taxes, meeting deadlines, and avoiding penalties. But compliance isn’t enough if you want to build a thriving, sustainable business.

I started focusing on strategy:

  • Tracking what drives profitability.
  • Analyzing where my time and money bring the best returns.
  • Letting go of things that didn’t serve my goals.

The most profound lesson? Where you spend your money reflects your mindset. Early in my business, I invested heavily in mindset coaching because I felt like an imposter. Later, I could shift those investments into strategies that directly drove growth.

As we head into the new year, I want to challenge you: Do you truly know the financial health of your business? Are you making data-driven decisions, or are you stuck in survival mode?

Take time this year to:

  • Review your finances monthly.
  • Analyze your expenses and profits.
  • Align your spending with your business goals and values.

This journey toward financial clarity is one I’m continuing, and I hope you’ll join me. Together, let’s make 2025 the year we stop reacting and start building with intention.

Sending you so much love and be well.

Resources:

Episode 14: Increase Your Financial Sense to Create Clarity and Reduce Stress with Nicola “Nikki” Fraser 

Episode 15: Letting Go of Relationships that Aren’t Working 

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✈️Going away soon! Learn more about the Redefining Success Retreat February 2025: This is a 3 day/4 night experience in Phoenix to help you get clarity, explore money blocks, and create a plan to bring the spark back into your business and make 2025 your best year yet.

Learn more about The Exponential Entrepreneur:  This is a year-long coaching program for women business owners and real estate investors who don’t need more strategy and suspect they themselves are the biggest obstacle in the way. 

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