The Conscious Edge Podcast: How Business Coach Shannon Mattern Track Money to Monitor Mind Trash

January 28, 2025

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Money and Mindset, or maybe I should say the mindset of money? That’s what we cover in today’s conversation with my friend Shannon Mattern. Money is one of those topics that can be hard to discuss, but Shannon makes it easy. In fact, each month on her podcast, The Profitable Web Designer, she shares her income report as a way to reflect on her beliefs about money, growth, and self-worth. 

Together we discuss how financial tracking can uncover limiting beliefs, guide strategic decisions, and ultimately foster business success. 

Buckle up, because there’s a ton of great info here that may challenge your own money beliefs and give you some new strategies to really understand how your financial well-being is about much more than your bank account.

Listen for insight into your own money story as we discuss these topics: 

  • The Importance of Monthly Financial Tracking:
    Shannon emphasizes how tracking finances beyond compliance can reveal underlying money mindsets and patterns that impact business decisions.
  • Lessons from Income Reports:
    Initially started as a marketing tactic, Shannon’s income reports evolved into a powerful tool for self-reflection, exposing both successes and challenges in her business journey.
  • The Shift from Tracking to Overspending:
    After reaching significant financial milestones, Shannon stopped doing income reports, leading to unchecked spending, missed warning signs, and financial strain.
  • Mindset and Money Habits:
    How tracking finances helps business owners confront their beliefs about money, investments, and personal worth, which can either drive success or lead to self-sabotage.
  • How External Accountability Helps:
    Having a supportive community and mentors can provide valuable insights, helping entrepreneurs identify blind spots and course-correct effectively.
  • Shifting Perspectives on Expenses:
    Shannon now refers to financial outflows as “investments” rather than “expenses,” framing them as opportunities for business growth rather than losses.
  • Rebuilding with Reflection:
    Bringing back income reports helped Shannon regain clarity, realign her business strategy, and recognize the importance of balancing ambition with realistic expectations.

Sending you so much love and be well.

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✈️Going away soon! Learn more about the Redefining Success Retreat February 2025: This is a 3 day/4 night experience in Phoenix to help you get clarity, explore money blocks, and create a plan to bring the spark back into your business and make 2025 your best year yet.

Learn more about The Exponential Entrepreneur:  This is a year-long coaching program for women business owners and real estate investors who don’t need more strategy and suspect they themselves are the biggest obstacle in the way. 

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