Alecia St. Germain and guest Mandy McAllister on The Conscious Edge Podcast Episode 119, discussing the return on brain space framework

The Framework That Will Change How You Look at Every Income Stream You Have

September 22, 2026

Real estate investor and business owner Mandy McAllister built a framework called return on brain space to evaluate her income streams by more than what they pay her. It sorts everything into four quadrants based on income and stress, and it works as well for a W2 job as it does for an investment portfolio. The real shift isn't just financial, it's learning to separate your worth from how much you're doing.

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Sometimes doing the same thing over and over again in your business gets a bit mundane. So you decide to venture into new streams of revenue to get to your goals faster and create a bit of excitement.  Only it doesn’t go as planned. Partnerships don’t hold up, the market demand shifts, and it’s gotten more than a bit painful. Quite frankly, you’re tired.  It doesn’t matter how experienced you are, when it happens it can send you reeling.

Mandy McAllister is an expert in repositioning underperforming assets to boost cash flow and value, with a real estate portfolio of 373 doors, and even she’s not immune. In fact, that exact kind of pain is what led her to build a framework she now calls Return on Brain Space, a way of looking at every income stream by more than just what it pays you.

What We Cover

In this episode on Return on Brain Space, you’ll discover:

  • Why the smartest way to size up an income stream isn’t how much it pays you, it’s how much it costs your brain
  • The four-quadrant Return on Brain Space framework Mandy uses to decide what to keep, what to fix, and what to walk away from
  • How to know when you’re in the “get out” quadrant, and the exact question to ask yourself before you set a deadline
  • The $4 fix that turned a struggling boutique motel into a five-star review machine
  • Why even your W2 job belongs somewhere on this framework, and how to look at it differently
  • The big assumption that had Mandy chasing trophies instead of trusting her own worth
  • How to separate your worth from how much you’re doing, without losing your ambition
  • Why “what’s right for me right now” might be a better question than “how do I scale”
How do I know if an income stream is actually worth keeping?

Most of us have been trained to ask one question about any income stream. How much does it pay. My guest Mandy McAllister believes there’s a second question that matters just as much. How much brain space does it cost you. She plots everything she owns on a simple grid, income on one axis, stress on the other, and it shows her exactly which quadrant something falls into. Something can look incredible on paper and still be draining the life out of you if it’s eating up all of your attention and stressing you out. The reverse is also true. Something modest can be worth keeping precisely because it asks almost nothing of you. If you’ve never asked the brain space question about what you’re doing, this episode will change how you look at every one of your income streams.

What is the Return on Brain Space framework?

Return on Brain Space is the framework my guest Mandy McAllister built after her husband sketched an X and a Y axis on a hotel notepad during one of their business meetings. One axis is income. The other is brain space, meaning how much stress, attention, and mental energy something costs you. Together they create four quadrants. Low income and low brain space is your maintenance quadrant, the mailbox money that asks almost nothing of you. High income and low brain space is the double down quadrant, the thing you want more of. High income and high brain space needs a decision, automate it or sell it. And low income and high brain space is what Mandy calls the get out quadrant. Plot your own income streams on the grid and you’ll see pretty quickly what to grow, what to fix, and what to let go of.

How do I stop saying yes to every opportunity that looks good on paper?

Mandy described the early days after she left her W2 as walking into an all you can eat buffet after years of being told what she couldn’t order. She said yes to a car wash, a motel, and a stack of real estate deals because saying yes had gotten her that far. Yes is a great strategy when you’re starting out. It becomes a liability once you have momentum. At some point you have to start saying no to almost everything so you have room for the right things. The Return on Brain Space framework gives you a way to test an opportunity before you say yes to it. Not just what will this pay me, but what will this cost me, and do I have the brain space for it right now.

What do I do when something is making money but draining me?

That’s the get out quadrant. Low income for the amount of stress it causes, or decent income that still costs you your sleep. Here’s the question I ask when someone is stuck there. How much longer are you willing to let this cost you before you’re done. Then put a real date on it. Mandy gave herself eighteen months with her motel. She didn’t use that deadline to walk away. She used it to force herself into a decision she’d been avoiding, rebranded, cut what didn’t need to be there, and moved the whole thing into a different quadrant. Sometimes a deadline gets you out. Sometimes it gets you honest. Either way you stop living in the limbo that’s draining you.

How do I separate my worth from how much I do?

Start by naming what you believe you have to do to be worth something. In the Immunity to Change work I do with clients, we call that a big assumption. It’s the belief running underneath the behavior, the one you don’t know you’re operating from. Mandy’s was that she only mattered if she had a trophy to hold up. That belief had her people pleasing, saying yes to roles that drained her, and chasing the next accomplishment to feel loved. Your nervous system learned that somewhere, and it’s been running the show ever since. Nobody is asking you to stop achieving. Notice when you’re reaching for something because you want it, and when you’re reaching because you’re scared of what it means if you don’t. Then ask what’s right for you right now, instead of what looks impressive from the outside. You get to decide that having what you need and taking care of the people you love is enough.

What Return on Brain Space Measures

Most of us track one thing about our income streams. How much money is coming in. Mandy McAllister believes there’s a second number that matters just as much.  How much brain space something costs you.

Mandy is a multifamily real estate investor who bought her way out of a W2 in 2021. After years of not being allowed to pursue outside opportunities in medical device sales, she said yes to nearly everything the day she finally could. A car wash. A boutique motel. A stack of apartment buildings. She described it to me as walking into an all you can eat buffet after years of being hungry. It worked, until she told me she had invented herself seventy four different jobs and was losing her mind trying to hold all of it.

The turning point came during a business meeting with her husband, a high school football coach who thinks in X’s and O’s. She was explaining how much money the car wash made, seventy thousand dollars a year, an incredible return on paper. He asked her a different question. How much brain space does it cost you. He grabbed a hotel notepad and sketched an X and a Y axis, income on one side, brain space on the other, and Return on Brain Space was born.

The framework sorts everything into four quadrants. Low income and low brain space is the maintenance quadrant, the mailbox money that asks almost nothing of you. High income and low brain space is what Mandy calls the double down quadrant, the thing worth finding more of. High income and high brain space means you need to automate it or get ready to sell. And low income and high brain space is what she calls the get out quadrant, the one that costs you sleep without paying you back. That’s the full return on brain space grid, one axis for income and one for brain space.

“You have two arms for a reason. One to pull yourself up and one to pull other people up with you.” — Mandy McAllister

The Get Out Quadrant, and the Question That Changes Everything

The car wash and the motel both started in the get out quadrant. High stress, low or inconsistent income, the kind of deal where something always needs to be fixed and you can’t stop thinking about it. This is where I asked Mandy the same question I ask a lot of my clients when they’re stuck in a deal or a decision that’s draining them. How much longer are you willing to let this cost you before you’re really done. What’s the deadline.

Mandy set hers. Eighteen months. Instead of using that deadline to walk away, she used it to force herself into a real decision about the motel. She went through every dollar going out the door looking for where she could move the needle. She found it. Four dollars. That’s what she was spending on paper cups, lids, and sleeves per guest stay, on a room that charged ninety dollars a night and already cost thirty dollars to clean.

So she flipped the spend. Instead of a throwaway cup, guests got a ceramic mug, anchored at a fifteen dollar value, that they could keep for free if they left a five star review. In eighteen months, that motel collected a hundred and twenty six five star reviews for the cost of a few hundred dollars in mugs. Four dollars out, a hundred and twenty six five star reviews in. The income followed.

If you’ve ever wondered what to do when a decision you made isn’t paying off the way you hoped, this is worth sitting with. It’s the same question we dug into back in EP 60, From Stuck to Strategic: How to Move Forward When a Deal Falls Flat, and Mandy’s motel is a real time example of putting that question into practice.

Why Even Your W2 Belongs on This Grid

Here’s the part that didn’t even cross my mind. Mandy doesn’t think this framework is just for real estate investors. She argues it applies to your W2 job too. Before she left her medical device sales career, it had become a high income, low brain space asset. She had it down to a science. Leaving it felt like a milestone she needed for her own ego, and she told me she wishes she had held onto it a little longer to build more investable capital before walking away. Run your own W2 through the Return on Brain Space grid before you decide it’s something to escape.

So many of us treat a steady paycheck like something to escape rather than an asset that helps us get where we want to go faster. The same is true for the way Mandy runs her current high income properties. A six-plex she bought years ago throws off thousands of dollars a month and is almost entirely managed by an admin overseas who earns a bonus for keeping occupancy high. The property didn’t change quadrants because the numbers changed. It changed because Mandy built the systems and the delegation that let someone else carry the brain space cost. If moving something out of high brain space feels impossible right now, that’s usually a delegation conversation, not a bigger effort conversation, which is exactly what we get into in EP 109, Outsource, Delegate, or Do It Yourself? How to Get Your Time Back.

“It all starts at home. You’ve got to figure out you and your perfect day and your perfect life, and then do the things that support that.” — Mandy McAllister

The Big Assumption Underneath the Hustle

Underneath all of the yeses Mandy said early on was what I’d call a big assumption. That’s Immunity to Change language for the belief running the show underneath the behavior, the one you’re operating from without knowing it. Mandy’s was that she only mattered if she could hold up a trophy. That belief had her people pleasing, taking on roles that didn’t serve her, and chasing one accomplishment after another to feel loved instead of choosing what fit her life.

I hear some version of this from almost every woman I work with who has big plans and a long list of things she’s already accomplished. Her nervous system learned somewhere along the way that achievement equals safety, and it’s been running that program quietly in the background for years. Nobody is asking you to stop achieving. Just notice when you’re reaching for something because you want it, and when you’re reaching because you’re afraid of who you’d be without it. That’s a lot of what we get into in EP 81, Energetic Capacity: Leading from Alignment, Not Overdrive.

“If you have what you need, you feel fulfilled, the people you love are taken care of, and you contribute something to the world, then maybe that’s enough too.”

What’s Right for You Right Now

Mandy said something toward the end of our conversation that I think a lot of people will really resonate with. Ten x is easier than two x. A lot of the advice out there tells you to scale, and scaling is a wonderful goal if it’s yours. But Mandy is also a mom whose son is currently obsessed with playing the trombone, and right now, being present for that matters more to her than adding another zero.

That’s a quadrant decision too. Not everything worth having shows up as income on one axis. So plot your income streams on the grid. Then take a look at what the grid is telling you about your life.

About Mandy McAllister

Mandy McAllister is a multifamily real estate investor and connector. She spent the early part of her career in medical device sales, chasing cases and commission checks, before she built enough financial independence through real estate to leave her W2 in 2021. Mandy is a co-founder of GoBundance Women, a group of women dedicated to living generous, healthy, wealthy lives, and she co-hosts the Power Up Your Life podcast.

Her real estate expertise is in repositioning underperforming assets to increase cash flow and value. Her portfolio currently includes 373 doors of B class workforce housing, furnished student housing, and a boutique motel reposition. She is most proud of being mom to her nine year old son, Duncan, who wants to be a real estate investor when he grows up.

 

Resources and Links Mentioned

The next step is a conversation about what's actually worth your brain space, in your business and in your life. Simply book your complimentary Capacity Assessment below.

Full Transcript Here

Alecia St. Germain 00:00
Sometimes, as an entrepreneur, it gets hard to be patient, waiting for your results, and you want to speed things along and make it go faster. And so, you start trying to take advantage of every possible opportunity that is in front of you. You can absolutely justify it, and it seems like a good idea at the time, and then you find yourself neck deep in things that didn't go exactly as you planned. You're maybe a little bit frustrated and tired, and now what do you do? My guest today, Mandy McAllister, is going to tell you about her experience, and hopefully you'll take away some things from this that are going to have you thinking differently. Hey, you leader, entrepreneur, business owner, solopreneur, whatever you call yourself, we know you're a visionary business builder, wealth seeker, looking to combine a passion for doing good with leading consciously. It's time to shift from a traditional focus of pure wealth accumulation to one that integrates well-being and fulfillment. You're here for a purpose, and it's time to shine your light. So here we go. Welcome back to the Conscious Edge podcast. I'm your host Alecia Saint Germain, founder of the Conscious Edge, and I'm here with Mandy McAllister. And let me tell you, first off, she's super fun, and she is the best connector. She is the woman you want to know, she knows everyone, and if she doesn't know someone and you want to meet them, she will find a way to connect you. So I love it, Mandy McAllister. Welcome! I'm so excited to have you.

Mandy McAllister 01:51
Oh, girlfriend, this is a long time coming. I couldn't be more excited to be here.

Alecia St. Germain 01:57
So for those of you who, by some miracle, don't or some travesty, don't know you. Please tell them who you are.

Mandy McAllister 02:08
I'm a farm kid turned volleyball player turned med device rep who kind of flipped a table at that and decided to lean into real estate and ended up buying enough apartment buildings that I bought my way out of that w2, and then when I was able to do that, I started serving in leadership for a group called Gobundance Women, and I bought a car wash and a motel. And the thing that matters most to me is, like you said, getting a chance to hype my girls. I believe so firmly that you have two arms for a reason: one to pull yourself up, and one to pull other people up with you. And that is what I love about your heart, Alecia. You do that for so many, and I'm really excited to talk more about that today.

Alecia St. Germain 02:47
Yeah, oh, you're the sweetest. See what I mean? She's like the best hype woman on the planet. So we had a conversation. First of all, you coached with me several years ago, and I am just curious at that moment. Just when we go back to when we were coaching, what was it that made you decide? Like you know what? Yep, I need to work on myself before I step into doing things outside of myself.

Mandy McAllister 03:18
I think, like so many female leaders, that this imposter syndrome stuff, this like oh, you look at somebody that gets a chance to speak on a podcast or gets a chance to speak on a stage or serve in leadership for something that you are impressed by, and you think, oh, that girl got it all figured out. And I knew to my core that I was winging it, that I felt like people were going to figure it out. That I didn't know what the crap I was doing. That they would remember that I'm just some farm girl. All of that stuff. I knew there's been a couple of times in my life that I've realized, wait, if I want to live the life I want to live, I'm gonna have to figure that out. And that was a point in time when I knew I needed to learn hacks or ways through to get out of my own way, and you were so instrumental in helping me see the things I needed to see, ask the questions I needed to ask to get out of my own way. So I am eternally grateful.

Alecia St. Germain 04:15
It was awesome to coach with you, and we talk a lot about big assumptions. And here, for those of you who don't know, might be newer to the podcast. A big assumption is something you believe about yourself and the way the world works, and it informs your thoughts, feelings, and behaviors. And sometimes has you doing things that are counter to what you actually want goal wise, but you do it out of a self protective place. Do you remember, Mandy, what your big assumption was?

Mandy McAllister 04:43
Oh, girl, do I? It said I didn't matter. I only matter if I can hold up like a performance, like a trophy.

Speaker 1 04:50
Yeah,

Mandy McAllister 04:50
which I don't think that's terribly uncommon with high-performing women. And I think, like anything in life, if you feel alone and you let yourself continue to feel alone, then. And that's the thing that's going to eat you alive. So let's shine some light on the hard that is kind of universal.

Alecia St. Germain 05:05
Yeah. And what did that have you doing?

Mandy McAllister 05:08
I mean, about people pleasing, it had me taking on roles that didn't serve me, that didn't serve the goals that I had for my own life. It had me because I only felt love, and this is Tony Robbins was my gateway drug to personal development pre Alecia St Germain days, but it's that whole idea that I, in order to feel love, needed to have that trophy to hold up. So I just kept looking for trophies that I knew I could go win. Right, like still, this is kind of a a thing that I'm still working on. I will take on struggles and be willing to fail, but only if it's like a cute little failure, and like only if it's like a little failure that we can just like say, "Oh, that's sweet, isn't it? Like the things that would be wild swings. I still kind of wrestle with those. Am I being prudent, or am I just playing small for some reason?

Alecia St. Germain 05:56
So that's so fascinating because knowing what I know about you and what we're going to talk about next, I would not say that you play small. So, man, for you to say that, I'm like, wow, what happens when you take the reins off? You'll be swinging for the fences.

Mandy McAllister 06:11
Well, I mean, I just I think every step is an evolution, right? I think life, the things that really move you forward are these really, really fine lines? The is this fear or is this intuition telling me not to do this thing? Is this me playing small or is this me taking a calculated risk? It's all figuring out where you stand on that side of that super fine line that changes things.

Alecia St. Germain 06:37
All right. So now, fast forward to why this podcast is happening. So I just wanted to take people through what our relationship is, why we would end up on the phone together about a little over a year ago. Is we saw each other at a conference. You said, "I feel like I just needed a little Alecia tune-up, which happens, right? You just need a thinking partner to ask really good questions who knows your skeletons in the closet and the way that you operate, the way that you will justify things and then challenge them. So we hopped on the phone. We had a great conversation. I think you made some great decisions for yourself, and you came up with a plan of how to go forward when some investment decisions that you made, like in hindsight, they did. They like they seemed like the right thing to do. In hindsight, you have learned a lot that you're going to share with us today. But I made a podcast based on that conversation. Obviously, I didn't share your name or the details, and it became, I think, one of the top three most listened to podcast episodes. Episode number 60: What to do when a deal falls flat, and it was very, very popular with listeners. And so I was kind of like waiting, and I was like, definitely need to have her come on and do a follow up. So, what was happening that led to that phone call.

Mandy McAllister 08:03
Sure, little bit of context in rewind. I had bought enough apartments to not need that w2. So in 2021, I left that w2, and the way I describe this is like I was I arrived as a starving person at a Chinese food all you can eat buffet because I had done like I had not done a lot of things because these buttoned up medical device companies they don't want you to do anything that's not their thing so I didn't do a lot of things I didn't pursue a lot of opportunity and then I hit that day that I could do whatever the crap I wanted and I just I went into that buffet and I started gorging on beef flow main and MSG, and I was bloated with opportunity by the end of it. So I subscribed to a big reason that got me to where I was at that point is I just said yes. I think if you are looking to get to a million dollar net worth, or you are in beginning stages of growth, saying yes a lot, even to things that are just like mildly interesting, can be really cool. But then at some point, that starts to do you a real disservice, and you've got to start saying no to almost everything so you can really say yes to the right things. So, at this point, your girl had seen a lot of friends that had made it to eight figures in net worth, and they always had an operational business. So I thought I got to get me one of those. I had just read this book by then Bill by this guy Walker Diebel. I had gotten to meet him, and I decided I wanted a boring business like Cody Sanchez tells me I'm supposed to go buy. So I bought a car wash, and I went into partnership. I do apartment buildings. This person that I went into partnership with, she did short term rentals, and we bought a motel together, and those they take a lot more time than a long term rental. So when you and I connected at that event, I was just coming down from the oh my god! I've invented myself 74 different jobs. Even though, like in the moment, as I was making the decision. With the best information I had at that time, I thought, "Oh, this is real estate's going to be my middle spoke, and then everything is going to relate to it. The arguably most of GoAbundances has a heavy real estate exposure, so that could be real estate. I speak, I coach, I mentor, I have the apartments, I have the motel, I have the car wash. In theory, you could write a seven-page essay on how those puppies are all real estate related. But I was losing my damn mind, is what was actually happening in the trenches.

Alecia St. Germain 10:32
So I asked you. We got on the phone. I asked you a couple questions, and one of the interesting questions because I went back and I listened to it to refresh on everything, and I asked you like, where would you be if you had done things differently? If you had stayed in what you were doing, the formula that you knew you were that was working with multifamily and converting those multifamily, like finding the upside potential in those multifamily deals, where would you be if you had just stayed there, and then it wasn't the time to buy, and so you could have just rested maybe a little bit.

Mandy McAllister 11:14
I remember this. I remember what I said. I remember this question, and I remember being almost in tears because the answer to that question at that point in time is, I would just have a lot more money in my bank account, and I'd have a lot more time to go do things that were interesting.

Alecia St. Germain 11:29
You said I wouldn't be so tired. Yeah, right. But here's the thing: sometimes we have these experiences that they really aren't necessarily to move us towards a goal that we think that we want or need. They're to teach us a lesson that we need to know. So, in that time, what did you end up deciding to do with after that conversation, how did you move forward?

Mandy McAllister 12:03
So, the doing things that don't have the end. You think like see also my first marriage, like that's how my whole life is. Just let's let's go fail forward and do the things, and we'll we're gonna learn as we go, right? So, anyway, my husband and I, my second husband and I, do a biannual kind of business meeting, which our accountant we I submit to her the itinerary and the travel plans and the real estate we're going to go look at, so that it's a write offable. That's the word thing, and then we have our business meeting as part of it. And so, in one of our business meetings, I'm explaining to my husband, who's a high school football coach, so everything is X's and O's, and let's draw the the graph. Like we talk so much in investing about how much money does it make me, and you know what? That car wash made 70 grand a year. Like on paper, that's for the money we put in. Like that was an incredible return. The money was great, but what we don't talk about in investing is how much brain space does it cost me? And then my sweet husband takes the pad of paper from the whatever hotel we're in, and he draws an X and a Y axis, and he's like, it's almost like you got to map it out on an X and a Y axis, right? So, and I'm like, oh my god, that's it. That then it becomes these quadrants that if it's high income, high brain space, you can figure out a way to like lower the brain space and automate it, or you got to get ready to sell. If it's low income, high brain space, you got to get the freak out, and that's really what the car wash ended up being when I plotted it out on a graph. And then we went through our entire portfolio and plotted everything and decided where do things land, and everything kind of just lined up into this perfect little framework that it would help me then be able to zoom out and look at the things that I'm doing on a daily basis and decide what things are worth the effort and which things I need to maybe do a little differently. So, kind of the major win in all of that, and like a subsequent conversation with you after that as well is that framework has become a book, and the path from one quadrant to another with many of these assets is a really kind of didactic thing that stuff isn't static, right? Let's look at it's just like my girl Nicole knows that I was on some health kicks, and that you if you want to lose weight, you get on the scale, you get information, you put truth to the problem. But when you're groping into darkness, like your hair's on fire, there's no way to measure the stuff, right? So this framework of return on brain space really helped me put accurate data to the stuff that I was doing, and I'm very excited to be rolling out the book.

Alecia St. Germain 14:40
I know it was exciting to hear you talk about it. I think sitting in your car, I don't know when that was, maybe I don't know eight months ago or something like that, and you're like telling me about. So there's four quadrants,

Mandy McAllister 14:54
huh?

Alecia St. Germain 14:55
Okay, the first quadrant is I'm going to slow her down now because she's. So excited! Like

Mandy McAllister 15:01
I am. This is what I do. This is what I. I'm impatient. All

Alecia St. Germain 15:04
right. So there's four quadrants. So if you draw four quadrants on your paper, if you're listening, if you're driving, please don't do this. You can go to the show notes and listen to it again. But four quadrants. What's the first quadrant?

Mandy McAllister 15:18
Sure. So if you are driving, go to returnonbrainspace.com, and you'll kind of go to a thing that outlines some of this that gets you to you give us your email, and then you get the app in return. So basically, lower left-hand quadrant. What that is, it's low income, low brain space. So on the y-axis, it's how much money does it make? Return on income ROI, and then on the x-axis it's brain space. How much stress does it cause you? How much brain space does it take up? So low brain space, low income, which that's all relative to what you're looking at. So let's say you've got a $1,000 a month portfolio. Like $1,000 to you might be the same as $10,000 to somebody else. So, is it high, low, medium? Your one to five compared to you and your stuff, right? So, I really feel like that first quadrant: low income, low brain space. For me, that's my apartment buildings. It's not like a knock it out of the park return on anything, but it's so low brain space, and I'm looking at stuff for 30 minutes a month usually, and that check just mailbox money keeps hitting. If I would argue that most single family home rentals that you have long term tenants in, they live here. But when you hear in investing low income, you're like, oh no, I'm not going to waste my time there. I'm going to argue that this is really your maintenance quadrant. This is my end game. I have 10 years until my husband retires, and it's my goal to have almost every asset in a $40,000 a month. That's the goal, cash flow that I want all of it to be coming from this, so that it is as low brain space as possible.

Alecia St. Germain 17:00
Okay, so that's

Mandy McAllister 17:01
one.

Alecia St. Germain 17:02
Okay, what's the next one?

Mandy McAllister 17:04
So let's go up to high income, low brain space. So this for me is I subscribe a lot to figure out what the highest and best use of something is because I kind of stumbled into student rentals when I got started, and I realized instead of 400 bucks a month, I can get 800 bucks a month, and now it's figuring out where do midterm rentals work for traveling professionals, tech professionals, traveling nurses coming from medical device sales. Like I really understand how these residency programs work and things like that, so that we can get the right people in it. And my second thing I ever bought Alecia in 2018 was a sixplex, and that sixplex of one bedrooms cost me like 270 $1,000. That puppy throws off like six or $7,000 cash flow a month. It's completely managed by an admin who is a friggin' rock star in the Philippines, and she gets bonuses if she keeps our occupancy of those midterm rentals over 90% so that's high income, low brain space.

Alecia St. Germain 18:07
So I want to make a comment, though. You could have that same property based on someone's skills and whatever big assumptions they're making about whether or not they can like delegate or manage a team or how they manage their team or don't manage their team. That same any one of these assets for a different person could fall into a different quadrant, but it's because of the systems you've set up that has made that high income a low brain space thing. It could very easily be a high income high brain space thing if you were doing it all yourself and self managing

Mandy McAllister 18:43
it, 100% Yeah, like the I call it the double down quadrant. That if you can find those babies and you can rinse and repeat, that is a real way to grow your cash flow month over month in a really big way. So I'm that is where I'm spending my attention right now, trying to find more assets that fit into that bucket.

Alecia St. Germain 19:03
Okay, and then you have your high. Which let's go to the. Where do you want to go? Right to the

Mandy McAllister 19:09
right. Okay. Yes. So high income, high brain, high brain

Alecia St. Germain 19:12
space.

Mandy McAllister 19:13
Sure. So for me right now, that is my boutique motel. The thing about the boutique motel, it used to be low income, high brain space, and then I was able to go through a rebrand and bought out a partner, and now we got that income up. And I call that you either need to figure out if you want to automate it so that you can move it left into the lower brain space quadrant, or if you want to get ready to sell, if you want to position it for sale, because the ultimate goal of this is to design the life of your dreams, and I've got to imagine working 90 hours a week is not the goal, not why you got into real estate investing, right? So for the motel, we've done a really good job of leaning into technology. We have an admin who's full time; that their only responsibility is this. Specific property, it's 118 room motel, Lumberjack Lodge. If you're looking online, it's a very cute, and we're finally very very proud of what we're doing there, and we're working very hard to automate systems to move it left.

Alecia St. Germain 20:13
Okay, but it started out in now the bottom quadrant,

Mandy McAllister 20:17
yes,

Alecia St. Germain 20:18
which was low income, high brain space.

Mandy McAllister 20:23
We call that one "get out. We call that one "get out" for a reason, right? So if it's not going to make you money and it's just going to cost you a ton of stress, like you can't quantify the employee problem that woke you up at three a.m. You can't quantify the fear of oh my god, what if that employee doesn't show up and I'm going to have to be the one taking call this weekend? So so much of that quadrant, you've got to trust the data in many ways because the the car wash like I'm number one. I don't love thinking about car wash problems because I'm fixing a $3 problem. It's $3 for a self service car wash, and I'm fixing a $3 problem for people that sometimes that's all they that's all I got, and it's it is recession resistant and what. But something is always broken in a car wash, guys. This guy who wrote Biden Build, I had a call with him, and I told him I was so proud, Alecia, to tell him I was under contract to buy a car wash, and I'm like, I'm under contract, and I'm bragging. He's like, oh, I never own a car wash, and I'm like, oh god, tell me more, right? And he's like, something's always broken in a car wash, and I thought, oh, there's my reframe. Now I need to not be upset if something is down and somebody's going to go into another bay. But like, he knew more than I. I was the lesson didn't sink in all the way until many months later. So if the data, like in the motel, suggests that the demand is there, it's just being poorly run. Then you got to do what it takes to get it run in a way that income comes up, and then you can start to automate.

Alecia St. Germain 21:53
So, I want to go to that. Yes, in that quadrant, right? We're in the high brain space, low income, right? Like not producing for you. So in that call that we had, I asked you, like when you said that's the get out quadrant, and I think the way that you mean it is like you either move the asset by doing something to it, or you get out because you are losing sleep at night, and we call Jen Bosses does our monthly money talks with Zen Jen. She talks about the P stacks, right? And like sometimes we stay in those types of deals because oh, but they could be something, or because we've already sunk so much into it. That's more the sunk cost, right? And so we want to like it's hard to sometimes get out, and so my question that I had asked you was okay, how much longer are you willing to suffer this like consequence of the decisions that you made, the risk that you took before it's really going to piss you off. Before you're really going to be like, "I'm done. Like, what's the deadline? Yes, and I think you set some date. I don't remember what the date was, and maybe it was like, "I'm willing to put 18 more months into this thing, and we're kind of getting close to that point. And so you, it sounds like have I know how hard you worked, and what you've done to turn it around. Like you said, you rebranded it. What things did you do to move it from the point where it was low income to being high income?

Mandy McAllister 23:35
So the motel is the one we're on.

Alecia St. Germain 23:37
Yeah, yeah, yeah.

Mandy McAllister 23:38
So a big piece of that is I saw when it was poorly managed with that first iteration in my partnership. That first year, we did great top line income. We did 120 grand in six months' time, which included the peak season months. But then the next year, because we had so many bad reviews, anybody who does short term rentals who's watching this knows what a bad review does to you, and we had so many that we only did 60 grand in 12 months, 120 grand in six months to the next year because it was poorly managed. We only did $60,000, right? So then I realized I got to get out. So anyway, I realized that the demand was there. So a study had been done by the municipality that I knew that these overnight stays were totally required and necessary, and I saw all the other money that was coming into this town, and so I rebranded to get out from under those bad reviews. And because like the logic part of my brain was like, oh well, if the bad really hurt, maybe the good will really help, and here's some homework I want you guys to rip off. And if you send me a message on Instagram, I'll send you a photo of the thing that we did exactly, so that you can rip it off even better. I went into all of our spend. What does this spend on terms? What does this spend on how much do we have going out the door? Income. Going out the door that we could cut, right? And one of the things that hit me was we were spending $4 on paper cups and tops and sleeves per stay. $4 per stay. I'm like, if we're charging $90 and it's costing me $30 to clean it and $4 on coffee, I'm making 72 cents after the mortgage. So I realized, wait, like if somebody keeps something, then that's going to be advertising for us. Why don't I do a thing that they can keep-a ceramic mug-and at the same time, a girlfriend had stayed at a cabin in Ohio, and there was a magnet on a fridge that said, "You like this magnet? You can keep it. Either we will charge you $10, or send us a screenshot of your five star review, and you can have it for free. So you really like anchored that value, right? So what we've done, and I'll send you the picture of it if you send me a message on Instagram at the Manny Mcalister. I will. It says you like this mug, take it with you. Either we'll charge you $15, we've anchored it at a $15 value, or send us a screenshot of your five star review, and you can have it for free. And we have 126 five star reviews in about 18 months of doing this, and it's only a couple $100 in mugs. And now these live in people's houses, reminding them of this great stay that they had in this cute boutique motel.

Alecia St. Germain 26:17
Super fun! I love that creative stuff. Okay, so now it's moved it up into a, and that's your expertise is repositioning underperforming assets. So, but it takes a lot of brain space. So, so that's walking through the four quadrants, and I thought it was so brilliant. And you speak in real estate terms, but obviously, I look at bigger business. I think anybody's business could fit into any one of these four quadrants because they're all assets, and I just think

Mandy McAllister 26:49
argue that w2 jobs do too. Yeah, I mean, if Mandy were Mandy at 45, we're going to talk to Mandy at 40, who is just about to quit her day job. I mean, I kind of had it down to a science that it wasn't a ton of brain space, and it was a really high-earning thing. Like, I wanted to be able to say, like, I don't do a lot of ego, but this was definitely a Mandy ego moment. I wanted to be able to say that I retired at 40, and it did. But man, I wish I would have hugged on to that for a couple years more to have more investable capital. So look at your w2. That's actually something I spent a chapter on in the book. That your w2 shouldn't be the devil. It should be something that you look at like the asset that it is. Ooh, I love that because that could really shift some people's minds around how fast they have to get out. Because it can be such a great tool and such a way to leverage and give you more money for investing or for whatever business you're kicking off, and give you the capital you need to hire people, great people, to do it for you. So it's a low brain space kind of venture that you go after. So amazing. Okay, what have I not asked you, or what is that that you absolutely need

Alecia St. Germain 28:00
to tell people that would, yeah.

Mandy McAllister 28:03
I mean, I do think, you know, thank you, Alecia, for putting a platform where it's not performative. the The goal is if you are in something, if you are in it, like we don't want you to look like you have it all together. Like the more you are willing to define that this is the thing that's the pain point, and I get a chance to host a podcast too called "Power Up Your Life. That basically that rhymes all the way along. That it's people when they find the thing that hurts the most, and then you either figure out how to scale out of that, or hire out of it, or put more truth to the problem. I always say, if you got a problem. The easiest way to solve it is to put that truth to the problem. Where is defined for you if you only got rid of this one thing? Like, how would things change, and how would you just mitigate that one hard thing? And many of your questions help me get to that around this motel and otherwise.

Alecia St. Germain 28:57
Yeah, no, it's. I think that we talked about this actually in podcast club last week about how a lot of times there's a lot of books like 10x is easier than two xier than

Mandy McAllister 29:10
2x yep

Alecia St. Germain 29:12
and they have a lot of great advice and a lot of things that work for a lot of people but not necessarily for everyone based on life experience, based on situation, based on what big assumptions you're operating with at that moment or at that capacity, right? So, like, you could maybe think differently, but ultimately, like, the goal of those is to impart wisdom, but also make money doing it. So, it's very often we get caught up in like this is the way I have to do it or this is how I have to be and I have to be able to handle all this, and yet we're trying out here trying to live like full holistic lives that feel good where we get to be moms and we get I know that's like your favorite job in the world is being a mom. And we get to experience the beauty that the world has, and that the money is the vehicle to do it. And if you get to also do the things that you love to make money, then maybe it doesn't have to be like you're not less than because you didn't go for something else. Maybe it wasn't what your goal was. Maybe it wasn't what you wanted. But if you have what you need and you feel fulfilled, and the people you love are taken care of, and you contribute something to the world, then maybe that's enough too.

Mandy McAllister 30:36
Preach. It's so the question is, what's right for me right now? And I find that I get the opportunity to give talks, and I love the idea of a light bulb going off because you see a little farm girl who just asks a bunch of questions and now gets to live this really cool life, right? Because if I know it's possible for me, I know it's possible for you too. But in the what works for me right now, just because Mandy bought a boutique motel and like lost a bunch brain cells along the way, and now it works. That's not the bat signal going out that the thing you need to do is go buy boutique motels. I know for sure that the richest people I know they do one thing all the way. I, with my ADD brain, am real great at getting 80 things at the same time to the one yard line, but guess what? You only score points when you get over that last yard. So, what are the things that you're doing, and what is the one focus that you can do? This is I've gone through a season of subtraction. I've called it so that I can get myself into this focus, so that I can really do that boring stuff to really go as far as possible, but that one more of those lines that we were talking about, what you were saying, just really speaks to that. That I feel like there's like all this scale porn and like hustle culture, and like I feel like, well, what are you doing to scale? What like well, this right now I'm a mom whose kids are in it, and I want to be here to experience that the little 10-year-old with so much confidence he wants to play the trombone. Like I want to just revel in that we he has all of this cool stuff going. And maybe when we're done, I'm going to be interested in funnels and scale. And right now it is enough, and it's not me playing small because this meets all my needs right now.

Alecia St. Germain 32:23
Yeah, and I think that's what I really wanted to land. And if you are in scale, like that's not me saying don't go for it. Like

Mandy McAllister 32:32
yes,

Alecia St. Germain 32:32
go for it. We are both behind you all the way, but not at the expense of your health and happiness and the people you love, and what really matters in the world.

Mandy McAllister 32:43
Reach, yes, but that it all starts at home. You got to figure out you and your perfect day and your perfect life, and then do the things that support that.

Alecia St. Germain 32:53
Absolutely. All right. Well, I think that wraps it up for us, Mandy. Just so that people know exactly where, if they want to get the book? How are they going to do that?

Mandy McAllister 33:03
Well, we are in final edits, adding a couple of really cool stories to better underline some of these ideas. If you go to returnonbrainspace.com that Alecia put in the chat here, and hopefully we'll have in the show notes too, you'll give us your email address, and first you'll get access to our kind of Claude Help Me Make This app that helps you plot your stuff so that you can figure out what you need to pay attention to. But we will also alert you the day that it gets launched, and we're going to do $1.99 sale so that hopefully you'll buy it that day on sale so that we can reach some bestseller statuses.

Alecia St. Germain 33:36
Yeah, the best thing you can do for when someone gives you value. Someone like Mandy, who like takes all of her experience and comes up with something that's I think super helpful for so many people. One of the ways that you can give her love is be in her launch club. Like basically help her get her book out to more people, and you do that by purchasing it on a specific day, and so I would say that would be such a generous give for her for the time that she spends for what she pours. I mean, you put so many coins in the relationship bank that in this moment, like I know so many people who are going to be lining up to support you in that launch, and so I think it's going to be really helpful for people. So returnonbrainspace.com. All right. So with all of that being said, we're going to hop over podcast club into the chat in the Zoom room, so you can ask Mandy any questions, give her any feedback, go deeper, see how this applies to you, and for the rest of you, we'll see you back here next week. Sending you so much love. Thanks for listening to the Conscious Edge podcast. Make sure you subscribe and take a moment to be kind and share this episode with someone you care about. Leave a review to help us bring more compassionate leaders building businesses and creating wealth to the table. And for show notes, head over to consciousedge.com/podcast. This podcast and the linked materials are presented solely for general information, educational, and entertainment purposes, and should not be taken as personal or medical advice or any kind of mental health treatment. Please consult a medical or mental health professional, if you feel you need such services, please be advised that all investing and entrepreneurial endeavors involve risk, and the use of the education and information on this podcast and linked materials is at the user's own risk.

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