The Conscious Edge Podcast: Finding the Right Financial Experts for Your Team and Your Role as the Business Owner with Jenn Baas

April 8, 2025

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Secure Your Spot in the next Masterclass – Financial Basics for Business Owners: What You Need to Know to Build a Healthy Financial Framework for Your Business with Jenn Baas hosted by The Conscious Edge

If you’ve ever wondered whether you need a bookkeeper, an accountant, a CFO, or a CPA, or even what the difference is between all of them, this conversation is going to bring so much clarity. Jenn breaks it all down with such ease, and we even dive into the role you need to play as the CEO of your business when it comes to your numbers. Spoiler alert: it’s not about doing it all yourself, it’s about building the right team and knowing enough to make powerful, informed decisions.

Financial Team Building Info: 

  • Differences Between Financial Roles: Definitions and distinctions between bookkeepers, accountants, CPAs, and CFOs. What they do and when you need each one.
  • When and How to Hire Financial Help: Hear how to know when it’s the right time to bring in help and how to check if they’re doing a good job.
  • What a Business Owner’s Role Really Is: Alecia and Jenn discuss how being the CEO means being connected to your numbers. You don’t need to be doing it yourself, but not abdicating responsibility either.
  • Common Mistakes and Fixes: Examples of miscategorized expenses, bad data transfers, and how to catch mistakes (like reviewing P&L detail reports).
  • The Power of Understanding Your Financials: Shifting from a reactive to a proactive financial mindset, Hear how knowing your numbers supports intentional decision-making.
  • Red Flags in Bookkeeping: What to look for when hiring and evaluating bookkeepers, including the importance of referrals and having some oversight.
  • The Myth of the One-Person Financial Unicorn: Why it’s unrealistic to expect one person to do everything well, and how assembling the right team is key.
  • Access to Jenn’s Expertise: Announcement of a live workshop with Jenn on May 20th to help business owners better understand their financials and ask questions directly.

Resources:

Episode 47: The Journey from Compliance-based Bookkeeping to Powerful Finance-driven Business Decisions with Accountant Jenn Baas

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