You're up late doing the thing you swore you'd stop doing. Maybe it's your social media. Maybe it's the bookkeeping. You're doing it, you're not doing it well, and the same thought keeps looping. "I shouldn't be doing this. I need to hire someone." So you find someone...
How to Make a Spending Decision You Won’t Regret in Six Months
You're weighing something that would make your business look more established than it is right now. A better website. A nicer setup. A hire that makes it feel like there's a team behind you. Underneath a lot of spending decisions in business there's an unconscious...
Business Debt Strategy: When to Use It and When It Is Avoidance
I have been on every side of debt. I have been deep in it, working my way out one client at a time. I have had plenty and avoided it on principle, then watched opportunities walk right past me. I have used it strategically and I have used it emotionally, spending...
Do I Really Need QuickBooks? Accounting Software, Bookkeeper Red Flags, and the Real Cost of DIY Finances
If you have bookkeeping software sitting in a tab you rarely open, or someone doing your books and you couldn't tell me what your reports actually mean, you're not alone. Most capable women entrepreneurs I work with are doing the thing. They have a system. They look...
Why Your Time Is Worth More Than an Hourly Rate
If you’ve ever found yourself running from task to task, wondering where all your time and money went, even though you're working harder than ever, this episode is for you. I’m breaking down one of the most important mindset shifts entrepreneurs need to make...
Real Estate Money Moves: Tracking, Planning, and Profits with Accountant Jenn Baas
In this episode of The Conscious Edge Podcast, I sit down with Jenn Baas (or Zen Jenn as we call her), an outsourced CFO who brings a wealth of financial insight to real estate investors and entrepreneurs. We explore the critical, but often underestimated, that...
Finding the Right Financial Experts for Your Team and Your Role as the Business Owner with Jenn Baas
Secure Your Spot in the next Masterclass - Financial Basics for Business Owners: What You Need to Know to Build a Healthy Financial Framework for Your Business with Jenn Baas hosted by The Conscious Edge If you’ve ever wondered whether you need a bookkeeper, an...
Business Collaborations, Mindset Breakthroughs, and Body Rejuvenations: Retreat Takeaways We’re Thrilled to Share
This episode is extra special because we’re finally sharing all the incredible takeaways from our recent retreat, an experience that sparked deep breakthroughs, unexpected transformations, and new collaborations. What started as an idea for a restorative retreat...
The Journey from Compliance-based Bookkeeping to Powerful Finance-driven Business Decisions with Accountant Jenn Baas
As business owners, we’re often focused on making money—but what happens when we don’t know how to manage it effectively? I recently had my own wake-up call with bookkeeping, and I was lucky enough to find my knight in shining armor, Jenn Baas of Peak to Peak...












