The Conscious Edge Podcast: Why Your Time Is Worth More Than an Hourly Rate

June 3, 2025

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If you’ve ever found yourself running from task to task, wondering where all your time and money went, even though you’re working harder than ever, this episode is for you. I’m breaking down one of the most important mindset shifts entrepreneurs need to make when transitioning from employee to CEO: how you value your time.  Too many business owners are still thinking in hourly rates, but your time is not just a cost, it’s one of your greatest assets. I’ll share how shifting the way I price, structure my offers, and look at financials helped me create a more sustainable business that actually supports the life I want.

 

📝 Top 3 Takeaways from the Episode:

  1. Your time isn’t free, even when you love what you do: Undercharging or over-giving leads to burnout, not balance. Until you start treating your time as one of your most valuable deliverables, your business won’t feel sustainable.
  2. Profit is the byproduct of alignment: When your pricing, delivery model, and business structure reflect both your values and your clients’ values, you create a win-win, and a path to sustainable profitability.
  3. Think like a CEO, not just a service provider: Learning how to separate cost of delivery from general expenses (thanks to our financial masterclass with Jen Boss) helps you price smarter, invest wisely, and finally get paid like a business owner.

 

🎧 Podcast episodes related to this one that might interest you:

Episode 47: The Journey from Compliance-based Bookkeeping to Powerful Finance-driven Business Decisions with Accountant Jenn Baas

Episode 49: Finding the Right Financial Experts for Your Team and Your Role as the Business Owner with Jenn Baas

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